3 Powerful Ways to Amp up Your Business Blog

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Most businesses now know that blogging is not just for teens or the stay-at-home mom who wants to share her baking recipes anymore. A blog has become one more poignant way to reach out to potential customers and aid your marketing tactics. This post will discuss three powerful ways to amp up your business blog.

Strive for Quality, Not Quantity

Don’t make the mistake of thinking you will be able to build a loyal readership by turning out content every single day. While that might happen, you have a better chance of obtaining and retaining readers and potential customers by producing only top-quality content. It is better to have three really stellar posts each week than seven mediocre posts in a week.

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Two Words: Guest Blogging

There are two ways to do this and you should utilize both of them: invite guest bloggers onto your blog and guest blog on other bloggers’ websites. You can provide your readership with fresh, new content and ideas from other experts when you invite a guest blogger to contribute something to your blog. When you guest blog yourself, you are reaching out to an untapped market and creating the possibility of more eyes coming back to your blog.

Interact

When you begin getting feedback from your readers through their comments, don’t ignore that. Interact with them and listen to what they have to say. Make it a point to always respond to them and thank them for their valuable insight. Show them you respect them and you will build loyalty.

For more information, please contact us today.

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3 Tips For A Successful Marketing Plan

Devising a marketing strategy and plan for your business is undoubtedly a difficult process, especially with the advent of technology and numerous digital platforms. Understanding how to leverage your business to get maximum visibility, growth and customer traffic is a balancing act when creating a marketing plan.

The most difficult part though, for many, is simply getting started. Although seemingly overwhelming at first, creating a successful marketing strategy and plan becomes easier over time. Here are a few tips and points to keep in mind when beginning the process:

1) Defining and tracking measures of success:

A major step of a good marketing plan is specifically defining just how successful endeavors will be measured, and making sure the latter is tracked. Will a successful campaign be reflected in the amount of sales made, website traffic, social media engagement or some combination thereof? Defining and tracking success will keep the marketing plan focused and help evolve strategy accordingly, and it increases accountability within staff.

2) Identify and research competitors:

Many businesses fail due to lack of research on their market, especially competitors and what they offer. By understanding how the competition markets itself and why customers may choose their business, marketing plans become stronger because they address the competition’s strategy to build a stronger plan that appeals a large demographic and potential customer growth.

3) Always evolve strategy and plans:

Another fatal flaw businesses fall victim to is sticking to one marketing plan, and refusing to see past it. One of the most important components of a successful plan is making sure that it is fresh, current and constantly evolving to address demographic needs and changes. Businesses sometimes stick to one plan or idea without regard to changes in marketing or new ways to do so. By identifying customer communication channels and tailoring strategies accordingly such as using social media and blogging is where marketing plans find true success.

To create a successful marketing plan that fits your business needs, or for any general information and enquiries, please do not hesitate to contact us.

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Mobile Marketing is the Logical Next Step to Your Social Media Presence

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Social media has offered small and large businesses alike with the incredible opportunity to utilize grassroots, word-of-mouth style marketing to promote their business to potential customers and clients.

business people working with digital tabletPeople have fully acclimated to sharing social media promotions with their friends and family and recommending companies they love through sites like Twitter, Instagram and Facebook. Forward thinking companies have begun to expand the impact of their social media efforts by beginning  to adopt mobile marketing strategies. Since most people access some form of social media through their smart phones, mobile marketing is the natural next wave of social media marketing efforts.

According to the Forbes magazine article, “Mobile in Mind: Thoughts On The Present And Future Of Mobile Marketing” by Steve Olenski,

“Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies.”

Popular methods of mobile marketing include mobile coupons that are sent to a customer via a text message, downloaded app or that are accessible from a company website. More Latest Smartphone Video Transfers 010and more companies are beginning to allow customers to pay directly from their cell phones through “wallet” style apps. Another emerging mobile marketing strategy is to create a reward based app that offers customers incentives for visiting a store location, making purchases, or sharing promotions with friends and family.

For more information on emerging mobile marketing strategies and the future of social media, please contact us. We believe your company will grow as you continue to embrace the marketing opportunities that exist in the internet age.

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The Beauty of Digital Media, and It’s Impact on the World

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The notion of mass advertising is hardly a new concept. Since the dawn of civilization, producers of goods and services have utilized images mixed with written words to attract potential customers. Political interests have used every available media to persuade the population since the earliest governments. The ancient Egyptians used carved stone as their media of choice. The Greeks favored pottery and marble, and the Romans, bronze. With the invention of the printing press in the 15th-century, the world turned to paper.

With the 21st century came the widespread use of personal computers on a massive scale. The move toward electronic information has made digital media one of the most powerful advertising tools of all time. Although printed media is still a popular choice for many individuals, the impact of digital media on the minds of the world-wide population is undeniable. A marketing specialist can take an idea from the concept phase to a fully implemented advertising campaign in a matter of days. Digital media can be delivered to a global audience instantly via the internet, and traditional printers also enjoy the advantages of the digital process.

Before personal computers, illustrations were hand drawn, and copied via lithography. Scaling the image to a larger size was quite difficult and time-consuming. Using a Screen shot 2015-07-01 at 7.23.08 PMcomputer to create digital media allows an artist to integrate any number of elements, such as photographs, fine art scans, and digital tools, to create fully scalable images. These graphic elements can be easily manipulated, with text added or changed instantly. The final product can be used for emails, banner advertisements, web sites, and other online applications. With the many file types to choose from, the images can be sent to any traditional printer, or sign shop, without loss of clarity.

The information age has brought many changes to the way ideas are shared. Digital media brings concepts to life with full color, true-to-life imagery that affects people on both an intellectual and emotional scale. The internet allows us to advertise to a global audience with the click of a button. Contact us to start sharing your company’s vision through digital media today.

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Hashtags: Why They Are Important and How to Use Them

Hashtagz-blogIf you’re more like Kimmy Schmidt than Jimmy Fallon, let us get you acquainted with the #hashtag—a tactic that is far less complicated than you might think. Simply put, hashtags are used to join, start, and catalog online conversations. Exercised wisely by your brand, hashtags can mean increased exposure, engagement, and connections (inevitably leading to better business).

The mainstream hashtag origin story is linked to Chris Messina on Twitter in August 2007; see where it all began and the ensuing conversation here. But the hashtag isn’t just for tweeting; it’s used all over the internet, from Facebook to Instagram to Tumblr, to help organize our massive online worlds.nice-teenage-girl-driving-while-attempting-to-text-one-of-her-friends-361x544

Click on #cats within any of these platforms, and you’ll have more kitties on your hands than you can deal with. Check out #nptech to get nonprofit technology tips and join the conversation. Use #ThrowbackThursday if you want to share a nugget of your company’s history. Once you get the hang of it, your hashtag possibilities are infinite. With tools like Hashtags.org and Hashtagify, you can research which hashtags are popular, compare hashtags to one another, and track analytics.

In addition to anytime categorization, using hashtags to host and follow Twitter chats is a popular strategy. This entails a group of Twitter users meeting at a pre-determined time to discuss a particular topic, accompanying their tweets with the official hashtag. For example, #SEOchat meets at 1 p.m. on Thursday to discuss hot topics in search engine optimization. What’s a chat topic that your brand might be fit to host? What do you specialize in that would interest a larger community?

Despite their popularity and relative ease of usage, hashtags aren’t fool-proof. Excessive and/or irrelevant hashtagging #is #very #annoying #and #unproductive, as are #extremelylonghashtagsthataredifficulttoread.

Before you start using hashtags in your brand’s social media posts, consider your audience, do your research on existing conversations, and don’t be afraid to experiment until you find what feels right (and gets results) for your brand. For help discovering your business’ social media sweet spots, get in touch with Jon Bird Media.

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Why Every Business Should Have a Blog

Every business, regardless of industry, should consider adding a blog to their website. Many professionals are under the impression that blogs are simply a social vanity. Many more have discovered the incredible advantage blogging provides. If you are debating whether or not to commit to a regular blog post routine, read on to learn more about the benefits of this marketing tool.

1-1266859371lhIeWeb logs, or blogs, have been around since the mid 1990’s. Back then a blog was little more than a virtual journal on a few personal  homepages. Since that time, blogging hasbecome a major part of the internet landscape. From global news outlets to home town clubs, blogs are everywhere. These days, most people have at least one favorite blog they read daily. Personal satisfaction aside, blogs are also a great driver of internet traffic.

The point of a website is, of course, to bring new customers to your business. This is accomplished through a combination of many factors, not least of which is by attracting attention from internet search engines. These “robots” scour the internet seeking outgrowth-chartrelevant, dynamic content to deliver to search customers. One of the best ways to keep the search engines interested in your website is to update your content regularly. There are several ways to do this, however, one of the easiest and most effective methods is by adding a blog to your page list.

A good blog focuses on industry specific content, without being too repetitive, or blatantly promotional. Incorporating your links casually into interesting articles will keep readers on your page, and increase your potential sales. Of course, the occasional sales pitch is unavoidable, but don’t expect repeat visitors if reading your blog is too much like a late night infomercial.

When it comes to web marketing, few things will do more to strengthen your internet presence than the addition of a quality blog. If you are still on the fence about your ability to publish a blog on your website, contact us to discuss the best solution to meet your needs. While your competition is still exploring the idea of a web log, your company will be enjoying the many advantages of this powerful tool.

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Harnessing the Power of Social Media

When it comes to bringing return customers to your business, nothing is more effective than positive word-of-mouth advertising. However, relying solely Girls Conversing on your existing clients to spread the word about your company can be compared to attending a networking event, and leaving a stack business cards on the back table instead of handing them out. It’s possible that a few people may grab them on the way out, but the majority will never know you were there. So how do you get those people to come to you?

Social Media is an ever-expanding source of potential customers. Unlike traditional advertising, most social media marketing is both cost-effective, and extremely versatile. The majority of virtual communities allow both individuals and businesses to set up a free page. These pages are usually indexed by search engines, and linking back to your main website will increase your page rank as well as your organic internet traffic. There are about a dozen popular social networks that account for the majority of social internet traffic. Utilizing multiple platforms will greatly increase your chances of being noticed by your target audience.

Another enormous benefit of social media marketing is your ability to change your message rapidly. When you place your ad in the phone book, or local newspaper, it remains unchanged until the next edition comes out. With social media and internet advertising, you have the freedom to change your text and imagery with a few simple clicks. If you find a typo on your social network page after publishing, you can fix it in a matter of seconds. When you find an error in your written ad, you have no recourse but to wait for the next publication date.

networkSocial media is like an ongoing networking event with unlimited contacts. Your existing clients are also an important part of social media marketing. Instead of leaving your business cards on the back table, your social networking friends will be passing them out for you. When they link to your page, or “like” your new post, they are giving instant word-of-mouth promotion to everyone on their network at once. Instead of generating one lead, they bring you dozens, or possibly hundreds of new visitors with no additional effort on their part.

With all the potential leads available on social media websites, it’s important to make a good first impression. You want pages that look clean, professional, and inviting. Your posts should be relevant to your industry, and updated frequently. Comments should be responded to in a timely and courteous manner. When you’re ready to incorporate social media into your marketing strategy, contact us for industry leading advice and creative solutions.

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