Every business, regardless of industry, should consider adding a blog to their website. Many professionals are under the impression that blogs are simply a social vanity. Many more have discovered the incredible advantage blogging provides. If you are debating whether or not to commit to a regular blog post routine, read on to learn more about the benefits of this marketing tool.
Web logs, or blogs, have been around since the mid 1990’s. Back then a blog was little more than a virtual journal on a few personal homepages. Since that time, blogging hasbecome a major part of the internet landscape. From global news outlets to home town clubs, blogs are everywhere. These days, most people have at least one favorite blog they read daily. Personal satisfaction aside, blogs are also a great driver of internet traffic.
The point of a website is, of course, to bring new customers to your business. This is accomplished through a combination of many factors, not least of which is by attracting attention from internet search engines. These “robots” scour the internet seeking outrelevant, dynamic content to deliver to search customers. One of the best ways to keep the search engines interested in your website is to update your content regularly. There are several ways to do this, however, one of the easiest and most effective methods is by adding a blog to your page list.
A good blog focuses on industry specific content, without being too repetitive, or blatantly promotional. Incorporating your links casually into interesting articles will keep readers on your page, and increase your potential sales. Of course, the occasional sales pitch is unavoidable, but don’t expect repeat visitors if reading your blog is too much like a late night infomercial.
When it comes to web marketing, few things will do more to strengthen your internet presence than the addition of a quality blog. If you are still on the fence about your ability to publish a blog on your website, contact us to discuss the best solution to meet your needs. While your competition is still exploring the idea of a web log, your company will be enjoying the many advantages of this powerful tool.